2026 From Scroll to Cart: What Drives Gen Z Discovery and Loyalty
Gen Z is redefining how sweets and snacks are discovered and purchased, especially in instant commerce.
Explore what drives Gen Z add-to-cart behavior, from the role of TikTok and Instagram to the impact of bundles, value sizes, and limited-time experiences. Highly influenced by social media, younger shoppers are more likely to try trending products and are drawn to strong visuals, unique flavor combinations, and compelling value. Discover how timing, occasions, and creative brand partnerships can build loyalty and drive sales with the next generation of consumers.
What you’ll learn:
- Where, how, and why snacks are discovered online, especially by Gen Z.
- How to influence purchase decisions and build lasting brand loyalty.
- How to drive late-night sales by aligning with Gen Z occasions and behaviors.
Registration
Registration ends 6/11/2026 2:30 PM EDT